Industry Case Study

Category: Health and Fitness



INDUSTRY BRANDS

3500+

active on PromoVault.

Industry Utilization

Health Clubs and Fitness Studios have been using rewards as incentives to drive meaningful actions that help drive revenue. This includes;

• Appointment Show
• Feedback / Survey Response
• Rewards / Loyalty Programs
• Referral Conversions
• ACH Conversion
• Attendance / Check-Ins
• Personal Training Services
• New Member Acquisition

Total Actions

1,233,796

New Members

337,803

Referrals

279,090




We wanted to change the narrative of our brand. Instead of offering zero and free, we offered a limited-time flash sale with an eGift Card. It proved so effective we ran multiple short term flash sales to close out our month and meet our goals.Chad Waetzig, EVP of Marketing and Branding, Crunch Fitness


Crunch Fitness wanted to drive new memberships while increasing the lifetime value of their customer. By offering a high perceived value eGift Card they were able to collect 100% of their enrollment fee.



Immediately upon closing due to the Covid-19 Crisis, The Alaska Club gave their members the choice between freezing their membership or taking advantage of a promotion to receive 110% of their membership dues in gift cards of their choice, in return for continuing their memberships.

Participation

37%

Activation

65%

ROI

25%


promotion offered for April & May membership dues / roi $150k +



We spent a lot of time perfecting our intro class and know that if you try it you'll be hooked, so we decided to use the incentive of a gift card to increase the completions of the Intro Class. A $10 Gift Card drove 20% more completed classes.Jessica Yarmey, CMO, Club Pilates


Club Pilates has a very high conversion rate on their intro-class. By offering a $10 reward for completing an Intro Class, Club Plates drove a 36% increase in new members.



Dynamic Fitness wanted to find the most effective way to convert membership billing to ACH. The promotion offers a gift card for joining or switching their billing to ACH.

ACH Increase

16%

Default Accounts

- 6%

Annual ROI

$350k +





The ability to put a gift card incentive to get the actions that we want is the reason we have launched so many programs with PromoVault. From getting a member to renew early, to getting missed guests to join we have seen the value of eGift Cards in moving the needle.Joshua Rider, SVP of Revenue Management, Gold’s Gym


Gold’s Gym supports over 100 corporate and 600 franchised health clubs. Creating a turn-key marketing strategy that can be implemented across the entire network without interfering with local marketing initiatives was the goal.