We wanted to change the narrative of our brand. Instead of offering zero and free, we offered a limited-time flash sale with an eGift Card. It proved so effective we ran multiple short term flash sales to close out our month and meet our goals.
We spent a lot of time perfecting our intro class and know that if you try it you'll be hooked, so we decided to use the incentive of a gift card to increase the completions of the Intro Class. A $10 Gift Card drove 20% more completed classes.
The ability to put a gift card incentive to get the actions that we want is the reason we have launched so many programs with PromoVault. From getting a member to renew early, to getting missed guests to join we have seen the value of eGift Cards in moving the needle.