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Customer Reactivation

A gift card literally breaks in half in this AI illustration of gift card breakage — which can have serious impacts on incentive programs.

Gift Card Breakage Kills Incentive ROI (Here’s How To Fix It)

TLDR — Gift Card Breakage and Incentive Programs Table of Contents The Problem with Gift Card Breakage Why do People Use Gift Cards? What is Gift Card Breakage? Why Gift Card Breakage Happens Gift card breakage in incentive programs Gift card breakage vs. escheatment (unclaimed gift cards) How to Reduce Gift Card Breakage in Incentive … Read more

Gift cards spill out of a safe a thief just broke into in this AI illustration meant to represent the dangers of fraud in instant digital gift card rewards.

Avoiding Fraud: Scaling Digital Gift Card Rewards Securely

TLDR — Fraud, security, and scalability in instant digital gift card rewards Table of Contents If rewards are easy, are they easily abused? Fraud and digital scams are growing Why instant, choice-based rewards are surging right now Scaling instant digital gift card rewards safely What Promotion Vault is How Promotion Vault works Case studies you … Read more