CRUNCH FITNESS REFERRAL CAMPAIGN

STEP 1
Opt-in via the form on this page to participate in the campaign.
Timeline: If you opt-in between the 1st and the 14th of any given month, your campaign will be live on the 15th of that month. If you opt-in between the 15th
and the last day of any given month, your campaign will be live on the 1st of the following month.

STEP 2
Work with Marketing Manager to plan a member email schedule. We recommend sending 1x/week for a month, and then resting the emails for 1-2 weeks and tracking performance.
Note: Marketing Manager will need updated member lists in order to deploy each email.

STEP 3
By clicking on the email, members are brought to the referral landing page. Here, they can refer up to 3 friends at a time by filling in their email addresses.

STEP 4
Friends who are referred by the member will then receive an email with a 7-day pass, letting them know their friend referred them.

STEP 5
By clicking on the email, the friends/referrals are brought to a 7-day pass landing page, specific to this campaign. Here, they can fill out a 7-day pass form, selecting their club of choice. This form submission will create a new prospect record and be added to our database.

STEP 6
The friend/referral and the member who referred them will both get a gift card when they join, $20 for the existing member and $10 for the new member.
Note: Members can complete the referral flow as many times are they’d like. If multiple members refer the same friend, only the first member who referred them will receive the $20 gift card when they join.
  • *This Referral Campaign is on-going, you must contact Promotion Vault directly to opt-out.