No Need To Freeze
As it becomes necessary to close your doors to the public, there are a few strategies at your disposal to help your business reach the road to recovery. Using eGift Cards as incentives for customers to continue their memberships will allow you to keep some of your dues during shutdowns.
Alaska Club Case Study
Immediately upon closing due to the Covid-19 Crisis, The Alaska Club gave their members the choice between freezing their membership or taking advantage of a promotion to receive 110% of their membership dues in gift cards of their choice, in return for continuing their memberships.
Participation
37%
Activation
65%
ROI
25%
promotion offered for April & May membership dues / roi $150k +
YOU HAVE 3 OPTIONS
which one makes the best sense to you
Example
5000 Active Members / 50% Opt-In / $30.00 Average Membership Dues
$150,000 a month dues during closure
$150,000 a month dues during closure
Strategy 1
RUN A PROMOTION
Give your members the choice to continue their memberships and receive gift cards of their choice for 110% of the value of their membership dues lost when the club re-opens...Or freeze their membership.
Reward Value is 110% of Monthly Dues / 50% Activation
Strategy 2
CONTINUE BILLING
Carry on as if nothing is happening.
- 10%-20% member attrition
- customer service issues
- decrease member lifetime value
- increased cost to acquire members
Strategy 3
FREEZE
Let all members Freeze their membership.
