NYSC Dollar Days of Summer Challenge- Check-Ins
Utilization Case Study
The Promotion: Members enrolled in the “Dollar Days of Summer” Challenge received a $1 for every check-in during the challenge period. The minimum number of check-ins required was 10 and the maximum they could receive per week was $5.
The Length of Time it Ran: Memorial Day 2022-Labor Day 2022
# of People Who Participated: 14,789 enrolled, and 10,000 qualified for a reward by hitting a minimum of 10 check-ins.
ROI: If the members who participated in the challenge, stayed even 1 month longer (members using the club do not tend to cancel) then the revenue would be $700,000 – ROI 3x)! If they stay 3 months, it would be ROI x9!