Amazon. Starbucks. Apple. Instantly recognizable. Instantly authoritative. Instantly valuable. Most of us aren’t those brands. But we don’t have to be. Because brand identity isn’t only built by sheer size or decades of ad spend. One of the most underused levers — especially for smaller companies — is pairing. TLDR — Brand Pairing Made Simple … Read more
An employee reward program is a system created by employers to acknowledge and encourage positive actions and achievements among their workers.
In keeping with the rising popularity of digital gift cards, or e-gift cards, RSR Research has conducted its sixth annual digital gifting benchmark report. The highest scoring digital gift cards met a variety of standards. Accordingly, these standards are updated each year to keep pace with the ever changing demands of the increasingly tech-savvy consumer. … Read more
In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways to make those promotions even more successful. Learn about using rewards for customer acquisition on … Read more
Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact of your promotional gifts and incentives. Professional gift giver, John Ruhlin, earns his living advising … Read more
Two things that data shows: the number one destination for Lyft riders is Starbucks and the popularity of gift cards rising every year. Using data, brand pairing and gift cards, Starbucks and Lyft are each making gains. Using Data Any marketing campaign should begin and end with data. This is what brought Lyft and … Read more
With the July 6th release of Pokémon Go, the entire country is witnessing the power of brand pairing and incentives. It is likely a surprise to you that this game is an example of brand pairing. While it is The Pokémon Company and Nintendo that published and distributed it, the development was done by another … Read more
What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into account. The incentive should be relevant to multiple demographic details of your customer base. For … Read more