The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if you have a lack of accessibility. Only 38% made their decision based on the exercise … Read more
According to CEB’s annual report, total gift card volume (gift card market including physical cards and e-gift cards) will reach $160 B by 2018. Gift Card Market Steadily Grows This projection is in line with sales growth in 2015. The year saw a 6% growth over 2014, which meets CEB’s projection of 5-6% industry growth … Read more
In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual cash in the amount of approximately $1.2 billion. 41 percent of Starbucks in store purchases … Read more
You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership forms. There is a whole collection of actionable data that you have for most every … Read more
When your business considers what kind of incentive to use for its clientele, a key consideration is the incentive’s perceived value. Gift cards have always served well in this area, as they represent virtually anything the customer desires. Gift card regulations are now eliminating the one downside that some thrift-savvy customers had noted, unused residual balances. … Read more