The Crunch Fitness Rewards Platform
Get Maximum Value from Every Membership
Acquiring new members costs 5x more than keeping existing ones, yet most gyms focus entirely on acquisition while their best members walk out the door.
Our automated reward system maximizes every member’s lifetime value – driving referrals, upgrades, personal training sales, and ACH conversions without adding workload to your team.
Trusted by Crunch Fitness for 7 years. You only pay for activated rewards, no monthly or fixed fees.
Over 4,700 Trusted Partners
The Crunch Fitness Rewards Platform
Rewards They Love from Crunch Fitness
- Crunch Fitness branded rewards account
- Any denomination $1 – $5000
- All rewards add to one account balance
- Gift cards from over 50 top retailers
- No Passwords – Magic Link Security
Marketing Rewards Proven to Work Across Crunch Gyms
Use marketing reward templates that have worked for hundreds of Crunch Fitness gyms.
Driving ROI has never been easier.
Increase New Members by Referral
Offer a $20 reward to members who refer, plus $10 to the new member, 100% automated through Crunch App & ABC.
Learn MoreConvert Members to ACH Billing
$20 reward for signing up with or switching to ACH. Optimal for converting online CC joins.
Learn MoreIncrease Crunch One Kickoffs
Offer a $20 reward to members who complete a Crunch One Kickoff.
Learn MoreIncrease Peak Results Members
Offer a $20 reward to members who upgrade to a PEAK membership.
Learn MoreIncrease Members with a Proven Turn-Key Referral Promotion
Transform every satisfied member into your most powerful marketing channel—completely hands-free.
Double Your Membership Growth with Automated Referral Rewards
Offer:
- $20 for referring members
- $10 for new members
Results:
- Average Cost to Acquire a New Member via Referral = $22.00
Three Ways to Turn Your Members into Your Best Sales Team
Your members are your most credible salespeople – they just need the right system to make referrals effortless and rewarding.
App-Powered Referrals
Turn every gym check-in into a referral opportunity. Members can instantly refer friends directly through your Crunch app, right when they’re feeling great about their workout.
Digital Marketing Referrals
Leverage your email campaigns to drive referrals. Send targeted referral links that members can easily share, triggering automatic rewards when friends join.
In-Person Referral Tracking
Your front desk team can instantly log referrals and trigger rewards when new members mention who referred them – no manual tracking or forgotten follow-ups.
How to Drive Referrals on the App
1. Engage Members with Email, Text & In-App notifications
Send targeted emails, text messages & push notifications encouraging members to refer friends and family in exchange for rewards.
2. Simplify Referrals via the Crunch App
Members share their personalized referral link directly via text through the Crunch App.
3. Drive members to Lead Capture Page
Members enter their referrals on a web page and an email is sent to leads with link to guest pass.
4. Seamless Guest Pass Sign-up
Prospects fill out the VIP guest pass form on the Crunch Fitness website.
5. Automated Free Trial Confirmation
Prospects instantly receive a confirmation email / text containing their guest pass for the free trial.
6. Integrated Prospect Tracking
A new prospect record is automatically created in both ABC Fitness and VFP.
7. Reward Automation with Promotion Vault
Promotion Vault’s integration with ABC Fitness automates reward distribution
How to Drive Referrals with Your Digital Marketing
1. Engage Members with Email & Text
Send targeted emails, text messages encouraging members to refer friends and family in exchange for rewards.
2. Drive members to Lead Capture Page
Members enter their referrals on a web page and an email is sent to leads with link to guest pass.
3. Seamless Guest Pass Sign-up
Prospects fill out the VIP guest pass form on the Crunch Fitness website.
4. Integrated Prospect Tracking
A new prospect record is automatically created in both ABC Fitness and VFP.
How to Drive Referrals in Person
- Members or staff in club enter Referrals into VFP
- VFP creates prospect record in ABC with the referring members email in the referred by field
- VFP sends an email to referred leads inviting them to sign up for 1 day pass
- If the prospect joins, Promotion Vault sees the member was referred and rewards both referring member and new member
Increase Revenue with ACH Billing
The data doesn’t lie. More members on ACH billing means higher earnings for your gym.
ACH payments give you more billable months and higher revenue per member, but getting people to switch often requires an incentive. Our automated rewards make it easy—offer members a reward for updating to ACH and watch your payment stability improve.
Offer:
- $20 to switch to ACH billing
Results:
- 49% increase in membership revenue
- $222 revenue per member
- +9 billable months
- 75% pay additional annual fee
ACH Switches are Completely Automated
- Member opens the Crunch App & navigates to “My Profile”
- Member updates primary billing to ACH/Checking Account
- ABC Billing is updated to “EFT” and Promotion Vault automatically receives notification
- A $20 reward is automatically sent.
More KickOffs Drive More PT Purchases
20% of undecided attendees are more likely to purchase PT after a Crunch One Kickoff.
Our data has found that when new attendees join a Crunch One Kickoff, 20% are more likely to purchase personal training. Incentivize your members to take full advantage of your gym, upgrade, and become a loyal long-term member who CRUSH their goals.
Offer:
- $20 for new PT package purchases
Results:
- 22% increase in Crunch One Kickoffs
- average cost $13 per member
Receive More ROI per Member with Peak Upgrades
Get a 28% increase in upgrades with only a $12 average cost.
When Members Upgrade, the Reward is Automatically Sent
Members can upgrade via the app or at the front desk. Promotion Vault integrates directly with ABC Fitness. Once members upgrade, the $20 reward is automatically sent.
Offer:
- $20 reward when a member upgrades
Results:
- 28% increase in upgrades
- average cost $12 per member
Turn Presale Buzz into Explosive Growth with Three Proven Turnkey Programs
Referrals drive faster momentum, build early social proof, and slash acquisition costs before your doors even open.
Zero-Lift Team Operations: 100% Automated Lead Capture & Reward Fulfillment
Promotion: New Member Join during Pre-Sale
Target: all prospects
Rewards Value: $20
Promotion: Refer A New Member during Pre-Sale
Target: all Members
Rewards Value: $20
Promotion: Referred New Member Join during Pre-Sale
Target: all referrals
Rewards Value: $10
Corporate Approved & Provided Images in Brand Builder
See What It’s Like to Receive a Crunch Fitness Reward
Sending
Discover how quick and easy it is to send zero-risk rewards.
Receiving
Enter your email and receive a branded $50 demo reward from Crunch Fitness.
Employee Appreciation Rewards
Use employee reward templates that automatically engage and appreciate your employees with ease.
Welcome to the Team
Give a $20 reward upon joining your team as a new employee.
Cost: $20 per new hire
Reward Referrals
Employees earn a $50 reward you hire someone they referred.
Cost: $50 per referral
Anniversary Reward
Your employees earn a $25 reward every 3 months just to show your appreciation.
Cost: $100 per employee annually
Happy Birthday
Give a $50 reward on your employee’s birthday. Who doesn’t love a birthday gift?
Cost: $50 per employee
Grab Your Copy of the Employee Engagement Playbook!
Engaging employees at every stage of their journey with your company has never been more important. Our free Employee Engagement Playbook provides practical insights on how to use your branded reward platform to foster a positive and productive company culture.
Learn the strategies that can help you:
- Boost employee morale
- Increase retention rates
- Drive performance and productivity
Don’t miss out on these valuable tips and tricks to keep your team motivated and engaged.
Grab the Playbook NowWhat our customers say
Only Pay for Rewards Activated
On average, 40% of rewards are never claimed. Improve your bottom line by only paying for rewards activated.
Talk to your success coach about our preferred partner pricing!
Joshua Swalwell
Your Success Coach
As your success coach, I will help implement templates that we know work, or help you set up your own promotions.
Let’s connect so I can show you the power of a branded rewards program!
Let’s Chat