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Grow Fitness Revenue & Membership

Promotion Vault helps gyms, studios, and fitness franchises automate rewards for joins, referrals, ACH switches, check-ins, upgrades, and reactivation — with branded reward experiences and pricing that reduces wasted spend.

30-minute walkthrough of platform + practical rewards pilot launch plan to prove ROI based on your company and goals. Free to start. No monthly fees.

+78% referrals (Orangetheory)
42,000 ACH conversions (Retro Fitness)
+43% memberships (Club Pilates)
+23% upgrades (Club Pilates)
62% trial-to-paid activation (ClassPass)
+16% D30 engagement (ClassPass)
Only pay full reward value when it gets activated

Clear economics for fitness operators

Built to reduce waste
  • 10% service fee when a reward is sent
  • Reward value charged only when the member activates
  • Branded reward emails and activation flow
  • Launch reward plays for joins, referrals, ACH, upgrades, and more

Popular fitness reward plays

Join Refer Switch to ACH Check in Upgrade Reactivate

Proof Built Around Metrics Fitness Operators Care About.

From referrals and joins to ACH switches, upgrades, and early retention, Promotion Vault is built to support measurable behaviors instead of vague engagement claims.

Actionable Strategies

New Members

$25 reward to join during a limited time / premium memberships.

Ave. COA: $15

New Referrals

$20 reward for referring member, $10 reward for the new member. 

Ave. COA: $18

ACH Payment

$20 reward to switch to a bank account for membership dues.

Ave. COA: $12

Increase
Check-ins

$10 reward to check-in 6x in the first 30 days of membership.

Ave. COA: $6

Real Results

+43% Memberships

Club Pilates

+78% Referrals

Orangetheory

42,000+ ACH Conversions

Retro Fitness

+16% Early Engagement

ClassPass

What Our Customers Say

Troy Wise, CMO, Gold’s Gym SoCal

“At Gold’s Gym SoCal we run many different marketing plays monthly. Partnering with Promotion Vault has enabled us to run multiple promotions at one time and execute them seamlessly.”

Stephen Roma, CEO, Jersey Strong

“After incentivizing the activation within the first 3 days, guest pass activations increased, and even more importantly our conversion rate to membership increased from 9% up to 17%.”

Sarah Beers, Group Fitness Director, UFI Roldan / Budnik Group

“For years, our company has been trying to find ways to incentivize our instructors for their hard work and Promotion Vault helped us customize something for us to reward our team!”

Launch Rewards For The Moments That Directly Influence Growth.

Use Promotion Vault to reinforce the exact actions that improve acquisition, retention, payment mix, and member value — without turning your team into a manual fulfillment desk.

New joins

Reward the exact moment a prospect becomes a member so more tours, trials, and intro visits turn into paid joins.

Referrals

Reward the referring member, the new member, or both — with clear qualification rules tied to real conversion events.

ACH Switches

Move members from card payments to ACH with a reward that offsets friction while protecting long-term payment economics.

Check-Ins

Nudge early attendance milestones that help new members build routine, reinforce value, and reduce early churn risk.

Upgrades

Drive movement into higher-value plans with rewards tied to membership upgrades and other revenue-positive actions.

Reactivation

Bring inactive members back with a clear next step, a time-bound reward, and an experience that feels legitimate and branded.

Showcase 1

A Simple Reward Flow That Is Built To Drive Action And Stay Measurable.

Choose the behavior, trigger the reward, deliver a branded experience, and track eligible versus activated rewards so you know what is actually working.

1. Choose The Behavior

Pick the action you want to move: join, refer, switch payment method, check in, upgrade, or come back.

2. Trigger The Reward

Use promotions, integrations, quick sends, reward links, or API workflows to launch the incentive at the right moment.

3. Activate The Reward

Recipients receive a branded email or SMS and activate through a guided experience instead of a generic payout flow.

4. Measure Real Engagement

Track eligible versus activated rewards so spend stays accountable and you can optimize value, timing, and targeting.

Sending

Discover how quick and easy it is to send zero-risk rewards.

Receiving

See how awesome it is to receive a branded reward.

This field is for validation purposes and should be left unchanged.

Expand Into Employee Rewards.

Use employee reward templates that automatically engage and appreciate your employees with ease.

Welcome to the Team

Give a $20 reward upon joining your team as a new employee.

Cost: $20 per new hire

Reward Referrals

Employees earn a $50 reward you hire someone they referred.

Cost: $50 per referral

Anniversary Reward

Your employees earn a $25 reward every 3 months just to show your appreciation.

Cost: $100 per employee annually

Happy Birthday

Give a $50 reward on your employee’s birthday. Who doesn’t love a birthday gift?

Cost: $50 per employee

Rewarding Employee Performance

Performance rewards are a great way to motivate your team and reward them when they reach their goals — but keep it simple.

Monthly Membership Units

Team: Sales

Top Net Gain % of Members

Team: Sales & Reception

Highest POS Personal Training Revenue Sold

Team: Sales

Highest BOH Personal Training Revenue

Team: Personal Training

Highest Membership Upgrade Units sold

Team: Sales

Highest Overdue Accounts Revenue

Team: Reception

Highest Gross Retail Sales

Team: Reception

Highest Average Sessions Done

Team: Personal Training

Trigger Rewards From The Systems Your Team Already Uses.

Connect the moments that matter — new joins, referrals, tours, check-ins, upgrades, and payment-method changes — without rebuilding your workflow from scratch.

Integrate with ABC Fitness

With our improved ABC Fitness integration, you receive a seamless rewarding experience for you and your members.

Learn More

Integrate with Your Favorite Tools

We integrate with over 200 tools. Built in integration with ABC Fitness and Club Ready.
Connect to anything using our API or Zapier.

Access All Features. No Setup Fees. No Recurring Platform Fees.

Promotion Vault is designed to make reward spend easier to defend. You pay a 10% service fee when a reward is sent, and you pay reward value only when the recipient activates.

10% Service Fee When A Reward Is Sent

Reward Value Charged Only When Recipient Activates

Works Across Promotions, Automations, Links, Integrations

Branded Reward Delivery And Activation Flow Included

Only Pay for Rewards Activated

On average, only 60% of rewards are claimed. Improve your bottom line by only paying for rewards activated.

See Pricing

See How the Fitness Industry is Leveraging Rewards

Referrals

Learn how Orange Theory used rewards to increase referrals by 78% with a total increase of 42% of new members who joined because of a referral.

Learn More

Payment Method

Retro Fitness wanted more members to pay via ACH – and they got over 42,000 with their rewards program.

Learn More

Upgrades

Club Pilates utilized rewards to increase not only intro classes and new members, but to also incentivize their older members to upgrade.

Learn More

Conversions

Class Pass had two goals for their reward program, to convert free trial users to paying subscribers and to increase new subscribers who complete at least four classes.

Learn More

Employee Retention

Crunch Fitness used Promotion Vault to streamline rewards for both customers and employees.

Learn More
Upper Valley Aquatic Center

New Members

Upper Valley Aquatic Center wanted to increase the number of upper tier committed member joins.

Learn More

Everything Teams Want To Know Before They Book A Demo.

Clear answers on pricing, setup, integrations, member experience, and expansion paths.

How does pricing work?

Promotion Vault charges a 10% service fee when a reward is sent. The reward value is charged only when the recipient activates. That means you are not paying full reward value on non-activations.

What can we reward members for?

Most fitness brands use Promotion Vault for joins, referrals, ACH switches, check-ins, upgrades, reactivation, and other revenue-positive behaviors across the member journey.

Can this work with our current systems?

Yes. Promotion Vault supports fitness-friendly workflows through integrations, API connections, and no-code automation paths so you can trigger rewards from the systems you already use.

Do recipients need passwords to claim rewards?

No. The experience is designed to be low-friction and trust-forward, with guided access through branded communications and activation flows.

How long does setup take?

Most teams start by mapping one or two reward plays first, then connecting the trigger and launching with clear activation rules. The fastest path is to start with a focused use case and expand from there. Once you have a plan in mind, execution takes minutes.

Can we also use this for employee rewards?

Yes. Many teams start with member growth use cases, then add employee rewards for onboarding, birthdays, anniversaries, and recognition later.

Get Paired With Your Own Retention Partner.

You are never in this alone. Get a dedicated success coach every step of the way, along with premium support via email.

Book A Fitness Rewards Demo.

See how Promotion Vault can help your team drive joins, referrals, ACH switches, check-ins, upgrades, and reactivation with branded rewards and activation-based pricing.

Ready to get started?

Connect with our sales team for a demo or sign up for a free account.