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How Class Pass Achieved a 61% Trial Activation Rate

Industry: Fitness

Key Highlights


Activation Rate


Increase in New Subscribers

Class Pass had two goals when signing up for Promotion Vault, to convert free trial users to paying subscribers and to increase new subscribers whole complete at least four classes.

They offered new members to earn $35 in rewards. The results?

912 conversions, 62% activation rate and only $13 to acquire a new subscriber.

They also offered $10 reward to complete 4 classes in 30 days. The result?

16% increase in new subscribers completing 4 classes
$6 to acquire an ‘active’ subscriber.

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