Industry: Fitness
Key Highlights
78%
Increase in Referrals
42%
Increase in New Members Referred
OrangeTheory Fitness uses a strategy to reward three steps in their new member referral lifecycle.
OTF runs 3 promotions offering members up to $75 for each referral.
A $5 reward to add a referral, a $15 reward if your referral does a workout and a $55 reward if your referral joins.
The result was a 78% increase in referrals, a 23% increase in an intro class and a 42% increase in new members who joined because of a referral.
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