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42% Increase in New Member Referred

Industry: Fitness

Key Highlights


Increase in Referrals


Increase in New Members Referred

OrangeTheory Fitness uses a strategy to reward three steps in their new member referral lifecycle.

OTF runs 3 promotions offering members up to $75 for each referral.
A $5 reward to add a referral, a $15 reward if your referral does a workout and a $55 reward if your referral joins.

The result was a 78% increase in referrals, a 23% increase in an intro class and a 42% increase in new members who joined because of a referral.

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