Industry: Fitness
Key Highlights
36%
Increase in Intro Class
43%
Increase in New Members
Club Pilates had three goals, first to increase the number of people taking an intro class, secondly to convert those people to new members and thirdly to incentivize all members to upgrade to unlimited classes.
They ran three (3) promotions offering new members to earn $70 in rewards.
A $10 reward to take an intro class resulted in a 36% increase in people joining their first class.
A $30 reward to join resulted in a 43% increase in new members
And a $30 reward to upgrade resulted in a 23% increase in upgrades.
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