Big Blue Swim School Rewards Platform
An on-demand, evergreen Gift With Purchase (GWP) tool built to help pools close performance gaps—without adding operational burden.
Big Blue’s Evergreen GWP is designed for three proven use cases: converting same-day trials, winning back lapsed families, and saving at-risk customers.
Over 4,700 Trusted Partners
Big Blue Swim School Rewards Platform
Rewards Families Actually Want
- Digital gift cards usable at 50+ top retailers
- Option to donate to selected charities
- Option to send to a friend
- No passwords with Magic Link access
- Rewards can add to one account balance per franchisee
Every GWP requires “skin in the game”—customers must complete 6 lessons before the card is issued.
Marketing Rewards Proven to Work Across Big Blue Swim School
GWP (Gift With Purchase) is a promotional tool that adds an extra incentive for customers to act now. It can be used for:
Guiding Principles
- GWPs support specific performance gaps—they don’t replace fundamentals
- Can be deployed across multiple pools or at the individual pool level
- Deployment should be grounded in performance data
- Locations should not use GWP in consecutive months
- Repeated issues require root cause analysis
Win Backs (Lapsed Customers)
Turn former customers into return customers
Bring families back with an incentive after a lapse in lessons.
- Audience: 60+ days inactive
- Denominations: $35 / $50 / $100
- Timing: ~4-day turnaround from ticket submission
Same Day Trial Conversion
Convert slow-to-commit trial customers
Offer a $50 reward to enroll the same day as the trial.
Details:
- Audience: Customers who just took a trial lesson
- Offer: $50 GWP to enroll today
- Follow-up: “Last Chance” email, then SMS if not enrolled
- Rule: If they don’t commit same day, the offer ends
Saves (At-Risk Customers)
Get a 28% increase in upgrades with only a $12 average cost.
When Members Upgrade, the Reward is Automatically Sent
Members can upgrade via the app or at the front desk. Promotion Vault integrates directly with ABC Fitness. Once members upgrade, the $20 reward is automatically sent.
Offer:
- $20 reward when a member upgrades
Results:
- 28% increase in upgrades
- average cost $12 per member
See What It’s Like to Receive a Big Blue Swim School Reward
Sending
Discover how quick and easy it is to send zero-risk rewards.
Receiving
Enter your email and receive a branded $50 demo reward from Crunch Fitness.
What our customers say
Only Pay for Rewards Activated
On average, 40% of rewards are never claimed. Improve your bottom line by only paying for rewards activated.
Talk to your success coach about our preferred partner pricing!
Joshua Swalwell
Your Success Coach
As your success coach, I will help implement templates that we know work, or help you set up your own promotions.
Let’s connect so I can show you the power of a branded rewards program!
Let’s Chat