Industry: Fitness
Key Highlights
52%
increase in NMUs
$11
acquisition cost
Upper Valley Aquatic Center partnered with Promotion Vault increase the number of upper tier committed member joins.
Their strategy was to incentivize new sign-ups with a $20 reward. The outcomes were impressive:
An 52% uptick in premium new memberships within a concise 60-day timeframe.
The acquisition cost for each premium membership stood at only $11.