One campaign boasted $153,900 in additional profit over 6 months

Hyundai was losing service business to local shops and wanted to increase both 1st time service and recommended maintenance throughout the ownership cycle.

Their goal was to increase overall Repair Orders (RO) for car maintenance from their customers. With an average service costing $270, they offered a $25 reward for both a 1st time vehicle check and $50 reward for the 2nd vehicle’s service.

1st time services increased by 24% with an additional 300 ROs generated over 6 months and an additional $81,000 in additional service profit.

There were over 570 more 2nd time services in a 6 month period with a whopping $153,900 additional service profit.