Industry: Insurance
Key Highlights
18%
Increase in Renewals
20%
Increase in Referrals
Allstate wanted to increase their customers referrals and renewals by offering a rewards program with specific benchmarks.
They created a simple program: a $50 reward as a thank you for new business, a $25 reward for each referral, a $50 reward for every annual renewal and a $25 reward on the customer’s birthday.
The result was an overall increase in both renewals (customer retention) and referrals from clients.
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