EX. Advertise an incentive to act (ie: buy, refer, complete, visit, etc) and 100 customers complete the action and are therefore eligible for the reward. Once the eligible recipient’s data hits the vault, each person will then be asked to “activate” their reward within 90 days. If 50% take this next step by activating their reward, you only pay for 50% of the original eligible customers. ZERO WASTE.