By Joshua Swalwell | Success Coach at Promotion Vault Lately, I’ve been thinking a lot about what makes a workout stick. Not just what gets someone in the door, but what turns a casual gym-goer into someone who shows up, week after week, because they actually enjoy the process. That’s why this recent stat caught my eye: … Read more
In today’s AI landscape, gym owners face a critical truth: data isn’t just a luxury—it’s survival. As artificial intelligence transforms every industry, the maxim “You can’t have artificial intelligence without intelligence” has never been more relevant for fitness businesses. See why prioritizing data is essential for modern gym owners and how it’s reshaping the industry. … Read more
In today’s digital-first world, online sign-ups have become the norm for gym membership acquisition. The allure of low-barrier offers like “$1 to join” promotions is undeniable—they drive impressive sign-up numbers and look great on paper. But there’s a growing problem that 16% of gym owners are now reporting: these online conversions aren’t translating to actual … Read more
The fitness industry continues to evolve, presenting both challenges and opportunities for business owners. To better understand these dynamics, Promotion Vault recently conducted its Fitness Revenue Pulse Survey, gathering insights from fitness professionals across the industry. The results provide valuable perspectives on current challenges and strategic priorities for 2025. Looking Back: 2024’s Revenue Challenges Our … Read more
In today’s fast-paced business environment, the ability to make quick, data-driven decisions can make all the difference in retaining and engaging your customers and employees. That’s why we’re excited to announce the launch of AI Summary—a game-changing addition to your Data Vault that revolutionizes how you understand and act on customer and employee feedback. Unleashing … Read more
Running a gym isn’t just about providing great equipment and classes—it’s about managing your customer lifecycle. From the moment a lead shows interest to the day they become a loyal member, every step of the journey can make or break your bottom line. Unfortunately, many gyms face hidden profit killers that sap revenue, hurt retention, … Read more
Looking to supercharge your word-of-mouth marketing? Now, it’s easier than ever with the new referral rewards feature from ABC Fitness, and rewards via Promotion Vault. Connect directly with the ABC Fitness club-branded app’s referral platform, and you have everything you need to drive and reward referrals at every stage of the member journey. Here’s what … Read more
When designing surveys, the Likert scale is one of the most effective tools for gathering insights on attitudes, behaviors, and satisfaction levels. Whether you’re measuring employee satisfaction or customer experience, Likert questions help you capture more precise data that can help you gather better insights to drive retention and engagement. Tips for Writing Good Likert … Read more
Understanding what drives your employees, what keeps them engaged, and how they perceive your company is essential for long-term success. This insight, which we call “Employee IQ,” goes beyond traditional performance metrics—it captures the nuanced intelligence needed to create a thriving workplace. By gathering intelligence on what motivates your team, what makes them happy, and … Read more
We’re excited to showcase our upgraded Zapier integration, now fully accessible directly from your Promotion Vault dashboard! To help you get the most out of this feature, we’ve put together a simple step-by-step tutorial. Learn how to effortlessly track and send employee rewards using Google Sheets, all seamlessly integrated with your dashboard. In order to … Read more