Incentivize Subscription Renewals: A Research-Backed, Step-by-Step Playbook for Operators
Explore how automating rewards through Promotion Vault and Zapier can significantly boost your subscription renewal rates and foster enduring customer loyalty.
Expand Your Brand Identity Through Pairing
Amazon. Starbucks. Apple. Instantly recognizable. Instantly authoritative. Instantly valuable. Most of us aren’t those brands. But we don’t have to be. Because brand identity isn’t only built by sheer size or decades of ad spend. One of the most underused levers — especially for smaller companies — is pairing. TLDR — Brand Pairing Made Simple … Read more
Promotion Vault, Gleantap Partner to Transform Fitness Marketing, Member Engagement
Promotion Vault has announced a partnership with Gleantap to deliver a unified approach to fitness sales, marketing, and incentive programs. The collaboration brings together Promotion Vault’s digital rewards platform with Gleantap’s all-in-one marketing automation and CRM system designed for gyms and fitness studios. TLDR — Promotion Vault x Gleantap Partnership A Simplified Way to Engage … Read more
Expanding Rewards Beyond Points: Our Partnership with Perkville
At Promotion Vault, we believe in giving businesses the flexibility to reward their customers exactly how they want to be rewarded. That’s why we’re excited to announce our expanded partnership with Perkville, the leading customer loyalty platform. The Evolution of Customer Rewards While points-based systems have served businesses well, today’s customers increasingly expect more immediate … Read more
From Friction to Value: How Gyms Can Master Retention Under the New “Click to Cancel” Rule
The fitness industry is about to experience a significant shift in how membership cancellations are handled. On May 15th, 2025, the Federal Trade Commission’s “Click to Cancel” rule officially takes effect, impacting how gyms can manage their cancellation processes. As a gym owner, understanding these changes is crucial for maintaining compliance while still maximizing member … Read more
The Hidden Growth Lever in Fitness: Rewarding the Whole Team, Not Just the Sales Floor
By Joshua Swalwell | Success Coach at Promotion Vault In the fitness industry, we run fast — flash sales, monthly closeouts, promo pushes. And when the numbers hit, everyone celebrates. Or do they? Sales might get the bonus. But what about the maintenance team who kept the gym spotless so guests didn’t walk back out? What about … Read more
Why Strength Training is Booming—and How We Can Make It Even More Addictive (in a Good Way)
By Joshua Swalwell | Success Coach at Promotion Vault Lately, I’ve been thinking a lot about what makes a workout stick. Not just what gets someone in the door, but what turns a casual gym-goer into someone who shows up, week after week, because they actually enjoy the process. That’s why this recent stat caught my eye: … Read more
Gyms Without Data Will Be Left Behind in the AI Revolution
In today’s AI landscape, gym owners face a critical truth: data isn’t just a luxury—it’s survival. As artificial intelligence transforms every industry, the maxim “You can’t have artificial intelligence without intelligence” has never been more relevant for fitness businesses. See why prioritizing data is essential for modern gym owners and how it’s reshaping the industry. … Read more
The Lead-to-Loyalty Pipeline for Modern Gyms
In today’s digital-first world, online sign-ups have become the norm for gym membership acquisition. The allure of low-barrier offers like “$1 to join” promotions is undeniable—they drive impressive sign-up numbers and look great on paper. But there’s a growing problem that 16% of gym owners are now reporting: these online conversions aren’t translating to actual … Read more
2025 Fitness Revenue Pulse Survey: Key Insights Revealed
The fitness industry continues to evolve, presenting both challenges and opportunities for business owners. To better understand these dynamics, Promotion Vault recently conducted its Fitness Revenue Pulse Survey, gathering insights from fitness professionals across the industry. The results provide valuable perspectives on current challenges and strategic priorities for 2025. Looking Back: 2024’s Revenue Challenges Our … Read more