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Starbucks

Using data, brand pairing and gift cards leads to growth

Starbucks and Lyft Using Data, Brand Pairing and Gift Cards

Two things that data shows: the number one destination for Lyft riders is Starbucks and the popularity of gift cards rising every year. Using data, brand pairing and gift cards, Starbucks and Lyft are each making gains.   Using Data Any marketing campaign should begin and end with data. This is what brought Lyft and … Read more

Keep up to date on gift cards

$1.2 Billion Proves Gift Cards Popularity

In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual cash in the amount of approximately $1.2 billion. 41 percent of Starbucks in store purchases … Read more