In many businesses, the drive for new customers far overshadows any focus spent on building customer loyalty. Why is this a mistake? Because, on average, 20% of your customers, those who have visited your business at least 10 times, account for 80% of your total revenue. If you’d like to learn how to increase customer … Read more
Making a difference with incentives has never been easier. With the rise in cause-sumption and the convenience of e-gift cards, the only limits to incentivizing change in the world are in your imagination. Incentivizing Safety According to studies, 21% of teen drivers were using their cell phone when they were involved in an accident … Read more
Promotion Vault is pleased to see the results of our partner, CashStar, in its recent case study of their Commerce Platform with Studio Movie Grill (SMG). In their press release, President and CEO Ben Kaplan details the keys to growth of 300 percent that SMG experienced. Keys to Growth Embracing Digital: Being able to … Read more
In keeping with the rising popularity of digital gift cards, or e-gift cards, RSR Research has conducted its sixth annual digital gifting benchmark report. The highest scoring digital gift cards met a variety of standards. Accordingly, these standards are updated each year to keep pace with the ever changing demands of the increasingly tech-savvy consumer. … Read more
Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important part of how consumers make choices. An easy way to keep up with this trend … Read more
In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways to make those promotions even more successful. Boost New Member Promotions 1: Member Referral Campaign … Read more
Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact of your promotional gifts and incentives. Professional gift giver, John Ruhlin, earns his living advising … Read more
While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Here are some things to keep in mind when appealing to the average gym member: Spending The over 40 … Read more
Two things that data shows: the number one destination for Lyft riders is Starbucks and the popularity of gift cards rising every year. Using data, brand pairing and gift cards, Starbucks and Lyft are each making gains. Using Data Any marketing campaign should begin and end with data. This is what brought Lyft and … Read more
Recently, Promotion Vault spoke to one of our Retro Fitness clients to discuss how they made our 4th of July Flash Deal incentive promotion work so well for them. A “Flash Deal” is a special limited time incentive promotion that runs over specific dates with a higher value incentive, as opposed to the standard month-long … Read more