You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership forms. There is a whole collection of actionable data that you have for most every … Read more
What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into account. The incentive should be relevant to multiple demographic details of your customer base. For … Read more
When your business considers what kind of incentive to use for its clientele, a key consideration is the incentive’s perceived value. Gift cards have always served well in this area, as they represent virtually anything the customer desires. Gift card regulations are now eliminating the one downside that some thrift-savvy customers had noted, unused residual balances. … Read more
Please check back into Promotion Vault Blog for new content, including webinars. Expect covered topics to include marketing, data usage, how to get the most out of incentives, and even more topics to help you grow and expand your business.
Amazon.com, Starbucks, iTunes- all brands with instant recognition, instant authority and instantly perceived value. Every business would like to have that kind of brand identity. Your business may not yet have the resources or scope to build the prestige of such international brands. But, you do have the ability to expand your brand identity through … Read more