Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important part of how consumers make choices. An easy way to keep up with this trend … Read more
In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways to make those promotions even more successful. Boost New Member Promotions 1: Member Referral Campaign … Read more
Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact of your promotional gifts and incentives. Professional gift giver, John Ruhlin, earns his living advising … Read more
While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Here are some things to keep in mind when appealing to the average gym member: Spending The over 40 … Read more
Two things that data shows: the number one destination for Lyft riders is Starbucks and the popularity of gift cards rising every year. Using data, brand pairing and gift cards, Starbucks and Lyft are each making gains. Using Data Any marketing campaign should begin and end with data. This is what brought Lyft and … Read more
Recently, Promotion Vault spoke to one of our Retro Fitness clients to discuss how they made our 4th of July Flash Deal incentive promotion work so well for them. A “Flash Deal” is a special limited time incentive promotion that runs over specific dates with a higher value incentive, as opposed to the standard month-long … Read more
With an 87% growth in the use of fitness apps last year, it’s easy to see why industries are participating in that growth. It’s not enough merely to participate in the app market. You need to know that you are getting the most out of your apps. The “wearables” market, devices that track your physical … Read more
The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if you have a lack of accessibility. Only 38% made their decision based on the exercise … Read more
Receiving a gift card you can’t or will never use always happens to someone. When one of your members comes to you with the problem of unused gift cards, don’t let them leave feeling as if they lost. Here is a handy list of some options for those unutilized gift cards. Regifting Always a good option … Read more
According to CEB’s annual report, total gift card volume (gift card market including physical cards and e-gift cards) will reach $160 B by 2018. Gift Card Market Steadily Grows This projection is in line with sales growth in 2015. The year saw a 6% growth over 2014, which meets CEB’s projection of 5-6% industry growth … Read more