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cause-sumption

making a difference with e-gift cards

Making a Difference with Incentives

Making a difference with incentives has never been easier. With the rise in cause-sumption and the convenience of e-gift cards, the only limits to incentivizing change in the world are in your imagination.   Incentivizing Safety According to studies, 21% of teen drivers were using their cell phone when they were involved in an accident … Read more

A consumer's desire of how, when and if to donate is fluid with the times.

Build Member Loyalty and “Cause-sumption” with Charity Flexible Incentives

Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important part of how consumers make choices. An easy way to keep up with this trend … Read more