In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual cash in the amount of approximately $1.2 billion.
41 percent of Starbucks in store purchases on Gift Cards
Spending with Gift Cards
Further showing the popularity of their gift cards is Starbucks’ own report that 41 percent of purchases in their U.S. and Canadian stores are made with their cards.[/vc_column_text][/vc_column][/vc_row]