Recently, Promotion Vault spoke to one of our Retro Fitness clients to discuss how they made our 4th of July Flash Deal incentive promotion work so well for them. A “Flash Deal” is a special limited time incentive promotion that runs over specific dates with a higher value incentive, as opposed to the standard month-long … Read more
With an 87% growth in the use of fitness apps last year, it’s easy to see why industries are participating in that growth. It’s not enough merely to participate in the app market. You need to know that you are getting the most out of your apps. The “wearables” market, devices that track your physical … Read more
The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if you have a lack of accessibility. Only 38% made their decision based on the exercise … Read more
Member loyalty is too often overlooked when aiming to build a substantial membership base. Consider the basic steps in member acquisition: 1.Identify prospects; 2.Engage prospects; 3.Convert prospects to leads; 4.Convert leads to members In this piece, we are focusing on step number 5: Retain members. Most marketing efforts are focused on member acquisition. Prospects are wooed … Read more
Your Incentive to Use Gift Card Incentives. Before Gift Cards “Get one month free” “No enrollment fee” “Discounted membership” Elementary Incentives You believe these are your “tried and true” incentives. The rationale is relatively simple, consumers love a bargain and you’re still within your profit margin. No Future Motivation What else does it motivate? … Read more
While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay.
Instead of losing members to the siren’s call of sunny days, try these tactics to bring those members indoors (your doors.)
You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership forms. There is a whole collection of actionable data that you have for most every … Read more
Amazon.com, Starbucks, iTunes- all brands with instant recognition, instant authority and instantly perceived value. Every business would like to have that kind of brand identity. Your business may not yet have the resources or scope to build the prestige of such international brands. But, you do have the ability to expand your brand identity through … Read more