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brand identity

A company owner hands a customer an Amazon gift card – an example of brand pairing.

Expand Your Brand Identity Through Pairing

Amazon. Starbucks. Apple. Instantly recognizable. Instantly authoritative. Instantly valuable. Most of us aren’t those brands. But we don’t have to be. Because brand identity isn’t only built by sheer size or decades of ad spend. One of the most underused levers — especially for smaller companies — is pairing. TLDR — Brand Pairing Made Simple … Read more

A consumer's desire of how, when and if to donate is fluid with the times.

Build Member Loyalty and “Cause-sumption” with Charity Flexible Incentives

Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important part of how consumers make choices. An easy way to keep up with this trend … Read more