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member loyalty

Promotion Vault and Gleantap partner to provide gym owners with streamlined tools for engagement and retention.

Promotion Vault, Gleantap Partner to Transform Fitness Marketing, Member Engagement

Promotion Vault has announced a partnership with Gleantap to deliver a unified approach to fitness sales, marketing, and incentive programs. The collaboration brings together Promotion Vault’s digital rewards platform with Gleantap’s all-in-one marketing automation and CRM system designed for gyms and fitness studios. TLDR — Promotion Vault x Gleantap Partnership A Simplified Way to Engage … Read more

Managing loyalty

Do Rewards Programs Truly Create Loyalty?

In an ever-competitive market, businesses constantly seek innovative strategies to retain customers. Among these strategies, loyalty programs stand out as a popular mechanism aimed at encouraging repeat business.

Incentives build loyal customers

Building Customer Loyalty Generates The Most Revenue

In many businesses, the drive for new customers far overshadows any focus spent on building customer loyalty. Why is this a mistake? Because, on average, 20% of your customers, those who have visited your business at least 10 times, account for 80% of your total revenue. Learn more about building ROI-positive loyalty reward programs that … Read more

making a difference with e-gift cards

Making a Difference with Incentives

Making a difference with incentives has never been easier. With the rise in cause-sumption and the convenience of e-gift cards, the only limits to incentivizing change in the world are in your imagination.   Incentivizing Safety According to studies, 21% of teen drivers were using their cell phone when they were involved in an accident … Read more

A consumer's desire of how, when and if to donate is fluid with the times.

Build Member Loyalty and “Cause-sumption” with Charity Flexible Incentives

Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important part of how consumers make choices. An easy way to keep up with this trend … Read more

Make your promotional gifts the highlight.

Three Biggest Mistakes and their Solutions for Promotional Gift Giving

Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact of your promotional gifts and incentives. Professional gift giver, John Ruhlin, earns his living advising … Read more

getting the most out of your apps with incentives

Are You Getting the Most out of Your Apps?

With an 87% growth in the use of fitness apps last year, it’s easy to see why industries are participating in that growth. It’s not enough merely to participate in the app market. You need to know that you are getting the most out of your apps. The “wearables” market, devices that track your physical … Read more

Build relationships with your members and demonstrate their importance.

Member Loyalty and Member Retention

Member loyalty is too often overlooked when aiming to build a substantial membership base. Consider the basic steps in member acquisition: 1.Identify prospects; 2.Engage prospects; 3.Convert prospects to leads; 4.Convert leads to members In this piece, we are focusing on step number 5: Retain members. Most marketing efforts are focused on member acquisition. Prospects are wooed … Read more