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member loyalty

A map of when to incentivize

Do You Know When to Incentivize?

Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to incentivize. First, let’s address the purposes of incentives. Summed up quickly, an incentive is a means … Read more

Using actionable data

Make Your Data Actionable

You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership forms. There is a whole collection of actionable data that you have for most every … Read more