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Greet your members with a smile.

7 Ways to Drive Summer Gym Memberships

While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay.
Instead of losing members to the siren’s call of sunny days, try these tactics to bring those members indoors (your doors.)

Using actionable data

Make Your Data Actionable

You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership forms. There is a whole collection of actionable data that you have for most every … Read more