With an 87% growth in the use of fitness apps last year, it’s easy to see why industries are participating in that growth. It’s not enough merely to participate in the app market. You need to know that you are getting the most out of your apps. The “wearables” market, devices that track your physical … Read more
Member loyalty is too often overlooked when aiming to build a substantial membership base. Consider the basic steps in member acquisition: 1.Identify prospects; 2.Engage prospects; 3.Convert prospects to leads; 4.Convert leads to members In this piece, we are focusing on step number 5: Retain members. Most marketing efforts are focused on member acquisition. Prospects are wooed … Read more