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A gift card literally breaks in half in this AI illustration of gift card breakage — which can have serious impacts on incentive programs.

Gift Card Breakage Kills Incentive ROI (Here’s How To Fix It)

TLDR — Gift Card Breakage and Incentive Programs Table of Contents The Problem with Gift Card Breakage Why do People Use Gift Cards? What is Gift Card Breakage? Why Gift Card Breakage Happens Gift card breakage in incentive programs Gift card breakage vs. escheatment (unclaimed gift cards) How to Reduce Gift Card Breakage in Incentive … Read more

Gift cards spill out of a safe a thief just broke into in this AI illustration meant to represent the dangers of fraud in instant digital gift card rewards.

Avoiding Fraud: Scaling Digital Gift Card Rewards Securely

TLDR — Fraud, security, and scalability in instant digital gift card rewards Table of Contents If rewards are easy, are they easily abused? Fraud and digital scams are growing Why instant, choice-based rewards are surging right now Scaling instant digital gift card rewards safely What Promotion Vault is How Promotion Vault works Case studies you … Read more

New FTC rules make cancelling easier. Master retention so you don't lose members and money.

From Friction to Value: How Gyms Can Master Retention Under the New “Click to Cancel” Rule

The fitness industry is about to experience a significant shift in how membership cancellations are handled. On May 15th, 2025, the Federal Trade Commission’s “Click to Cancel” rule officially takes effect, impacting how gyms can manage their cancellation processes. As a gym owner, understanding these changes is crucial for maintaining compliance while still maximizing member … Read more

Managing loyalty

Do Rewards Programs Truly Create Loyalty?

In an ever-competitive market, businesses constantly seek innovative strategies to retain customers. Among these strategies, loyalty programs stand out as a popular mechanism aimed at encouraging repeat business.

Incentives build loyal customers

Building Customer Loyalty Generates The Most Revenue

In many businesses, the drive for new customers far overshadows any focus spent on building customer loyalty. Why is this a mistake? Because, on average, 20% of your customers, those who have visited your business at least 10 times, account for 80% of your total revenue. Learn more about building ROI-positive loyalty reward programs that … Read more