Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact of your promotional gifts and incentives. Professional gift giver, John Ruhlin, earns his living advising … Read more
While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Learn about using rewards for customer acquisition on our Customer Acquisition hub page! Here are some things to keep … Read more
Receiving a gift card you can’t or will never use always happens to someone. When one of your members comes to you with the problem of unused gift cards, don’t let them leave feeling as if they lost. Here is a handy list of some options for those unutilized gift cards. Regifting Always a good option … Read more
Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to incentivize. First, let’s address the purposes of incentives. Summed up quickly, an incentive is a means … Read more
What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into account. The incentive should be relevant to multiple demographic details of your customer base. For … Read more