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Guides

A map of when to incentivize

Do You Know When to Incentivize?

Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to incentivize.   First, let’s address the purposes of incentives. Summed up quickly, an incentive is a … Read more

There's a lot to think about when choosing incentives for your customers.

Factors in Choosing Which Incentive

What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into account. The incentive should be relevant to multiple demographic details of your customer base. For … Read more