Promotion Vault has announced a partnership with Gleantap to deliver a unified approach to fitness sales, marketing, and incentive programs. The collaboration brings together Promotion Vault’s digital rewards platform with Gleantap’s all-in-one marketing automation and CRM system designed for gyms and fitness studios. TLDR — Promotion Vault x Gleantap Partnership A Simplified Way to Engage … Read more
In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways to make those promotions even more successful. Learn about using rewards for customer acquisition on … Read more
While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Learn about using rewards for customer acquisition on our Customer Acquisition hub page! Here are some things to keep … Read more
Recently, Promotion Vault spoke to one of our Retro Fitness clients to discuss how they made our 4th of July Flash Deal incentive promotion work so well for them. A “Flash Deal” is a special limited time incentive promotion that runs over specific dates with a higher value incentive, as opposed to the standard month-long … Read more
With an 87% growth in the use of fitness apps last year, it’s easy to see why industries are participating in that growth. It’s not enough merely to participate in the app market. You need to know that you are getting the most out of your apps. The “wearables” market, devices that track your physical … Read more
The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if you have a lack of accessibility. Only 38% made their decision based on the exercise … Read more
Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to incentivize. First, let’s address the purposes of incentives. Summed up quickly, an incentive is a means … Read more
While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay.
Instead of losing members to the siren’s call of sunny days, try these tactics to bring those members indoors (your doors.)
You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership forms. There is a whole collection of actionable data that you have for most every … Read more